That’s right, you read that correctly. LaVar Ball and his family will be the focus of a new reality show on Facebook, Ball in the Family. The show is produced by Bunim/Murray Productions — the same group behind Keeping Up with the Kardashians and The Real World.
The show follows LaVar Ball, along with his family members: his three sons — Los Angeles Lakers rookie Lonzo Ball, high school prep sensation LaMelo Ball, and UCLA freshman LiAngelo Ball — and his wife, Tina Ball, who is currently in recovery after a stroke.
“We are thrilled to work with the Ball family to share their remarkable story at a pivotal moment in their lives,” said Gil Goldschein, chairman and CEO of Bunim/Murray Productions. “For fans, it will be a front-row seat to how the family deals with the sky-high expectations heaped upon it.”
One of the major issues the show will address is one of the famous family’s greatest challenges: Tina’s stroke and continuing recovery. In one scene during the trailer, LaVar helps her move around a pool during one of her rehab sessions and reassures his sons that he’ll take care of her.
Ball in the Family will represent Facebook’s new push towards creating original video content.
“Our goal is to make Facebook a place where people can come together around video,” Nick Grudin, Facebook vice president of media partnerships, said about the site’s foray into original video content. “To help get there, we’re supporting a small group of partners and creators as they experiment with the kinds of shows you can build a community around — from sports to comedy to reality to gaming.”
It seems as though Facebook has made a wise business decision by selecting one of basketball’s most popular and polarizing characters as the spring from which to launch its new video platform, Watch.
“We wanted to give our fans an unfiltered look into our lives and show them a side of us that isn’t typically seen,” LaVar Ball said, per the release. “We have a big community of fans on Facebook, so we’re excited our series is going to be on Watch. And who better to help us tell our story than Bunim/Murray Productions?”