Kobe Bryant is a legend in many NBA fans’ minds, but upon capping off his outstanding career a season ago, the five-time champion says that his life can amount to more than just basketball.
In an interview for Complex News that he conducted alongside popular rapper Kendrick Lamar, Bryant elaborated on his future life goals, stating that he hopes to have a lot of the same successes in the business world as he did on the court.
“Fast forward 20 years from now: If basketball is the best thing I’ve done in my life, then I’ve failed,” he said. “It’s a very simple mission, very simple quest, very simple goal. These next 20 years need to be better than the previous 20. It’s as simple as that and that is what drives me.”
Bryant’s 20-year NBA career with the Los Angeles Lakers has all but certified his place in the Hall of Fame, but having already begun dabbling in his own business ventures, he wants to continue to strive for greatness, which he calls a “quest since day one.”
Bryant first became involved in the business side of things back in 2014 when he became a major investor in BodyArmor, a sports drink that he hopes can surpass the likes of Gatorade and Powerade by 2025.
Since the original partnership, ESPN states that Bryant has been very instrumental in the evolution of the brand, participating “in storytelling, writing or inserting his former athlete’s perspective on a product.”
Bryant also recently revealed his newest basketball shoe in collaboration with Nike called the Nike Kobe 360, which will be on the market soon.
His biggest goal remains to put the “basketball star” identity behind him and remain steadfast on pursuing even greater challenges that he feels will better his personal career, rather than just his professional one. He elaborated more on this in the interview:
“My challenge is letting go of what was and focus on building what is to come and that is very, very hard. Twenty years a career. Legacy. Kobe Bryant. Things of that nature, the easy thing would be to build upon that still. The hard thing to do is to let that go, right, and now focus on building a studio, focus on building a content company, from books to films and everything in between. Focus on what is ahead and it takes a lot of bravery to be able to do that because what if that falls flat, then what? It is always easier to go with what is. But that ain’t what we do. We push forward and that is the biggest challenge ahead.”